Building Societies Association
Building societies outshine rivals on mortgage service
|
Contact: Paul Broadhead Date: 18 Dec 2008 |
Print page | Email |
Independent research has shown that more building society customers would recommend their mortgage lender to family, friends or colleagues, than customers of other types of lender.
The research, conducted by Capital Blue, found that 52% of building society customers would definitely recommend their lender, yet less than 40% of bank customers would be happy to do so. The high levels of customer focus that are the cornerstone of building societies means that this will come as no surprise to anyone who follows the mortgage market. What is interesting, though, is how few customers of former building societies would recommend their lender - only 37% - confirming the long held view that once societies demutualise service levels start to fall as the company focuses on profits and shareholder value rather than delivering an quality service to their customers.
Between January 1st and June 30th 2008, 4,033 mortgage borrowers were asked by Capital Blue if they would definitely recommend their lender to family, friends or colleagues. Borrowers were asked the question electronically when their mortgage application completed.
For further details click here
