The reputation of your society or credit union is one of your major assets. Your reputation affects whether you retain existing members and recruit new ones. When an issue arises or a crisis hits, and there have been plenty in the news recently, the way that you as communicators handle it can make the difference between enhancing your society’s reputation and losing it. Social media adds an extra dimension, in how far and how fast stories spread.
Regulatory focus is moving increasingly towards ensuring that societies, and their communications teams, are well prepared for a range of potential crisis scenarios. This event will help you plan and prepare your communications responses in a way that will help your society meet regulatory requirements. You will understand best practice, be able to enhance your organisation’s readiness and be better prepared yourself to take action and offer internal counsel.
Excellent day. Really enjoyed it overall and have a lot of learnings to take back to business. Good mix of presenters and great format. (Feedback from our Feb 2018 course)
Who should attend?
The programme is for anyone with external communication responsibilities within their organisation, whether it is a full time role, a part time responsibility as part of a portfolio role or just as part of a crisis management team.
BSA, 23 Kingsway, London WC2
Members/Associates: £575 per delegate (VAT exempt)
The cost includes course documentation, lunch and refreshments.
Please register online to secure a place.
Full programme details: