The reputation of your society or credit union is one of your major assets. Your reputation affects whether you retain existing members and recruit new ones. When an issue arises or a crisis hits, and there have been plenty in the news recently, the way that you as communicators handle it can make the difference between enhancing your society’s reputation and losing it. Social media adds an extra dimension, in how far and how fast stories spread.
Regulatory focus is moving increasingly towards ensuring that societies, and their communications teams, are well prepared for a range of potential crisis scenarios. This event will help you plan and prepare your communications responses in a way that will help your society meet regulatory requirements. You will understand best practice, be able to enhance your organisation’s readiness and be better prepared yourself to take action and offer internal counsel.
- The value of your reputation and why good crisis management matters
- Principles & practice of crisis management (including case studies)
- Media handling during a crisis
- Practical crisis management scenario exercise
- Plus plenty of opportunities for Q&A
This was an excellent day’s training with the right balance of theory and practical application. The presenters had a vast amount of knowledge and experience that could be drawn upon and I came away with a number of thoughts and actions as to how I could improve our own crisis communication plans at The Cambridge
(Carole Charter, Head of Marketing, Cambridge Building Society
who attended the October 2018 course)
Who should attend?
The programme is for anyone with external communication responsibilities within their organisation, whether it is a full time role, a part time responsibility as part of a portfolio role or just as part of a crisis management team, including NEDs.
BSA, 23 Kingsway, London WC2
Members/Associates: £575 per delegate (VAT exempt)
The cost includes course documentation, lunch and refreshments.
To secure a place, please register online
Full programme details: