The reputation of your society is one of your major business assets. Particularly in a crisis, the way that you handle the media can make the difference between enhancing your society’s reputation and losing it. In the good times, communicating with the media is still one of the most effective ways of getting your message across to a large audience.
This one-day programme will give participants a framework to understand how to navigate the media.
Delegates will gain practical experience of preparing for and handling broadcast interviews, including those caused by crises. At the end of the day you will communicate with more authority and personal credibility, be able to pitch your message at the right level and achieve a more successful outcome. It’s not just about media training but gaining media confidence.
Who should attend?
The programme is aimed at non-executive directors and senior leaders in the building society sector. No previous media experience is necessary.
We are only able to run this course if we receive confirmed registrations from a minimum of 5 delegates.
BSA, 23 Kingsway, London WC2
Members/Associates £800 per delegate (VAT exempt)
The cost includes course documentation, lunch and refreshments.
To secure your place, please complete the online form