This month the BSA undertook Dementia Friends training at its head offices.
The Dementia Friends initiative, established by the Alzheimer's Society, aims to educate people about the disease, to change perceptions of dementia and to transform the way the nation thinks, acts and talks about the condition.
At the end of the session participants had the option to take an action of their choosing. This could include sharing their new-found knowledge with a friend or family member, spending time with a person with Dementia or fund raising.
The BSA was inspired to hold the session when it learned of Newcastle Building Society's expansion of its existing Dementia Friends initiative: there are now over 750 new 'Dementia Friends' that have been trained at the Society's head offices, including members of its main board of directors, and branch staff at its 27 branches, with every branch now having at least one Dementia Friend.
The session was conducted by Dementia Friends Champion and Newcastle Building Society Branch Support Lead, Sheila Hodgson. The fast paced one-hour event captured people's imaginations through creative use of narrative and examples. The strong imagery and messaging made the session both useful and memorable - with numerous staff members recounting take-away facts and personal highlights days later with colleagues.
A little more about the Dementia Friends initiative
Whether you attend a face-to-face session or watch the online video, Dementia Friends is about learning more about dementia and the small ways you can help.
The Alzheimer's Society works with all types of organisations from large to small across the private, public and third sector and support them to roll out Dementia Friends to their workforce.
For more information please visit the Dementia Friends website.