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Purpose-washers beware! Stating a purpose and being purposeful, are not the same thing

claire southeard,
Last updated:
13 October 2021

First published in Society Matters magazine, by Claire Southeard, Head of Marketing Communications, Lansons   “Purpose” was already a 21 st century buzzword but the pandemic has accelerated demand for organisations to show how their actions help the world. It has also ...