Start: 03 December 2025 01:21:02
End: 03 December 2025 01:21:02

17
Dec
2025

Time: 11:00 - 11:45
Location: Webinar
Organised By: Parliament Hill
Free to attend (Building Society and Credit Union Members)

Back to Events & Training

Share this page
Share this link via
Copy URL
Subscribe for Event & Training update

Subscribe to consent to BSA emailing you Event & Training updates
Parliament Hill

A free webinar hosted by BSA Associate, Parliament Hill

Credit unions are entering a pivotal moment. Members want more support with everyday costs, younger generations expect seamless digital experiences, and traditional products alone are no longer enough to sustain loyalty. To remain relevant in 2026, credit unions must demonstrate daily, practical value that feels personal, accessible, and meaningful.

In this live demo, Parliament Hill will showcase how a benefits-led approach can help credit unions deliver that value consistently throughout the year. You’ll see exactly how everyday savings, wellbeing support, and simple digital touchpoints can transform the member experience and strengthen long-term engagement.

During the session, attendees will discover how to:

Appeal to younger members with digital-first, lifestyle-relevant benefits
Provide existing members with ongoing support that helps them manage everyday costs
Reinforce the credit union’s position as a proactive partner in members’ financial and personal wellbeing
Use engagement insights and reporting to tailor communications and increase participation

This session will show how shifting the focus from one-off moments to continuous everyday value can redefine the credit union proposition and build deeper, more resilient member relationships in 2026 and beyond.

Joshua Defty, will be leading this live demo on how credit unions can use seasonal campaigns and digital tools to drive year-round engagement.

Joshua Defty

Head of Business Development, Parliament Hill

Event Summary

Wednesday, 17 December 2025
11:00 - 11:45
christina@parliament-hill.co.uk
Free to attend (Building Society and Credit Union Members)

Book now

Press Release
Prudential Regulation

Getting the balance right: Calibrating capital to support growth, stability and homeownership

The BSA is calling on the FPC to consider how the different capital components interact in practice, and to ensure that tools such as the leverage rat...

Last updated:07 Apr 2026

Press Release
Mortgages & Housing

Bank Rate held but mortgage market remains open for business 

BSA comments on the MPC's decision to hold the Bank Rate at 3.75%

Last updated:19 Mar 2026

Press Release
Savings

Credit union changes will help more people to access affordable loans and savings

These reforms will help more people access affordable credit, build savings and reduce reliance on high-cost lenders, while supporting sustainable gro...

Last updated:18 Mar 2026