Start: 03 December 2025 01:21:02
End: 03 December 2025 01:21:02

17
Dec
2025

Time: 11:00 - 11:45
Location: Webinar
Organised By: Parliament Hill
Free to attend (Building Society and Credit Union Members)

Back to Events & Training

Share this page
Share this link via
Copy URL
Subscribe for Event & Training update

Subscribe to consent to BSA emailing you Event & Training updates
Parliament Hill

A free webinar hosted by BSA Associate, Parliament Hill

Credit unions are entering a pivotal moment. Members want more support with everyday costs, younger generations expect seamless digital experiences, and traditional products alone are no longer enough to sustain loyalty. To remain relevant in 2026, credit unions must demonstrate daily, practical value that feels personal, accessible, and meaningful.

In this live demo, Parliament Hill will showcase how a benefits-led approach can help credit unions deliver that value consistently throughout the year. You’ll see exactly how everyday savings, wellbeing support, and simple digital touchpoints can transform the member experience and strengthen long-term engagement.

During the session, attendees will discover how to:

Appeal to younger members with digital-first, lifestyle-relevant benefits
Provide existing members with ongoing support that helps them manage everyday costs
Reinforce the credit union’s position as a proactive partner in members’ financial and personal wellbeing
Use engagement insights and reporting to tailor communications and increase participation

This session will show how shifting the focus from one-off moments to continuous everyday value can redefine the credit union proposition and build deeper, more resilient member relationships in 2026 and beyond.

Joshua Defty, will be leading this live demo on how credit unions can use seasonal campaigns and digital tools to drive year-round engagement.

Joshua Defty

Head of Business Development, Parliament Hill

Event Summary

Wednesday, 17 December 2025
11:00 - 11:45
christina@parliament-hill.co.uk
Free to attend (Building Society and Credit Union Members)

Book now

Event
Savings

BSA Savings Symposium

The BSA will be hosting a dedicated full‑day event for savings professionals on Tuesday 10 March in London. The BSA Savings Symposium brings t...

Last updated:05 Feb 2026

Event
Prudential Regulation

Treasury Risk and Balance Sheet Management

We offer two tiers of treasury management training for BSA Members, Associates and Non-members. The courses, run in conjunction with BSA Associate Kin...

Last updated:19 Feb 2026

Event
Prudential Regulation

An Introduction to Treasury Management

We offer two tiers of treasury management training for BSA Members, Associates and Non-members. The courses, run in conjunction with BSA Associate Kin...

Last updated:19 Feb 2026

Event
Financial Crime

Topics Left on the Table @Coya

A free event hosted by BSA Associate, RelyComply RelyComply, an award-winning AML and KYC platform, is proud to be hosting the second edition of ...

Last updated:19 Feb 2026

Event
Financial Crime

Game-Changing Cyber Resilience: Protecting Your Members, Assets and Reputation

A free event hosted by Intergence In this webinar, you will learn how to protect your organisation and members against rising cyber threats, using ...

Last updated:17 Feb 2026

Event
Audit & Taxation

BSA Autumn Audit Seminar

After another successful event in 2025, and responding to delegate feedback, this year's annual update will take place in London. The full-day e...

Last updated:09 Feb 2026

Press Release
Savings

Cash ISA Transfer Performance 2025

Collectively, the industry can report that 90 per cent of cash ISA transfers were completed within the timeframe between 1 January 2025 and 31 December 2025.

Last updated:27 Jan 2026