Join us for a live virtual roundtable, hosted by Parliament Hill in partnership with No1 CopperPot Credit Union, exploring how credit unions and building societies can connect with younger generations and secure their place in the future financial landscape.

With Gen Z turning to digital-first banks and fintechs, mutuals face a clear challenge: how to modernise their offer without losing the trust, purpose and community values that define them. Traditional engagement approaches are no longer enough to attract or retain younger members.

This session will look at how organisations can adapt through digital transformation, benefit-led engagement and authentic communication to build loyalty and relevance with the next generation.

We will also explore the cultural and behavioural factors shaping Gen Z’s choices, and what credit unions and building societies can learn from successful youth-first brands.

The discussion will conclude with an interactive Q&A, giving attendees the chance to put questions directly to our panel.

This event will cover:

• What Gen Z expects from financial services and how mutuals can respond.
• How digital journeys and benefits platforms can strengthen member engagement.
• Ways to balance modernisation with the core values of trust, purpose and community.