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Direct marketing code of practice - ICO consultation

We set out our concerns about the draft code's potential impact on maturity communications and urge the ICO to liaise with the FCA.

The BSA's response to the Information Commissioner's Office (ICO) consultation on the draft direct marketing code of practice is available here. We set out our concerns about the draft code's potential impact on maturity communications and urge the ICO to liaise with the FCA.