A unique opportunity to unlock the full potential of mutuals

Julie-Ann Haines, Chief Executive of Principality Building Society, has been appointed as the new Chair of the Building Societies Association (BSA). Here she shares her ambitions for the role, and the impact she hopes to achieve during her tenure as Chair.


It is a real privilege to be elected as the BSA Chair, particularly at such an exciting time for our sector. Not only are we celebrating the 250th anniversary of building societies, but we now have a firm commitment from the UK Government to double the size of the mutual and co-operative sector.

This public recognition of mutuals, and the tangible benefits we bring to consumers, presents us with a great opportunity to place BSA members at the heart of a growing, inclusive and thriving economy across England, Wales, Scotland and Northern Ireland. We are already punching well above our weight.  Mutuals and co-operatives account for just 0.2% of the business sector, yet we deliver the equivalent of 1.5% of total GVA. That’s remarkable, but there’s still much more for us to do.

To double the size of the sector, and truly unlock mutuals full potential, our industry must continue to demonstrate how mutuals can drive economic growth and deliver greater benefits to consumers and  communities across the UK.

This is a moment we must seize with both hands. Through regular engagement with local and national governments, regulators and key decision makers, I want to ensure that our voices are heard and that  mutuals have a permanent seat at the table. Imagine a future where different ownership models are  considered, monitored and reported on as standard… well, that’s the goal.

This is not however the job for one person or one organisation - the BSA team can’t do this alone. It is the joint responsibility of our members to build on the solid foundations of the last 250 years to shape the future we want. We must continue, as we have since 1775, to recognise and respond to changes in the world around us. Whether that’s the cost-of-living crisis, spiralling house prices or proposals to change Cash ISAs, we must always be mindful of the impact they have on our members and communities. Building societies and credit unions must continue to develop practical and workable solutions, whether that’s new products, services, processes or channels, in our plans to meet evolving needs and take advantage of the opportunities that lie ahead.

I’m also passionate about ensuring our sector reflects the communities we serve. As our local environments become more multicultural, our thinking, strategies and actions must evolve too. During my term as BSA Chair, I want to engage with more diverse voices from within building societies and credit unions. The goal is to make our sector more representative of the communities we want to serve, and ensure that the BSA’s priorities support meaningful social improvement for our communities today, and tomorrow.

We have our wonderful heritage to build on. The vision that inspired Richard Ketley when he founded the first building society in a Birmingham pub remains our guiding light today: customer-owned organisations, set up by communities, to support the people in those communities.

I am mindful of the great responsibility that comes with leading the BSA, and the purpose that both underpins it, and unites us all.

I can only succeed with the continued support of our members, and of course the dedication of the wonderful BSA team who may be small in number, but are mighty in their impact.

Thank you to all for the support shown so far.

This article was first published in Society Matters magazine.

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