Loading…
  • calender-icon Event
  • Posted: 20 Feb 2025

Media training for senior executives

01
Jul
2025

  • Calender-Icon Time: 10:00 - 16:30
  • Location-Icon Location: London
  • Admin-Icon Organised By: BSA Events
  • Currency-Icon £895 (Members only)

The reputation of your society/credit union is one of your major business assets. Particularly in a crisis, the way that you handle the media can make the difference between enhancing your organisation’s reputation and losing it. In the good times, communicating with the media is still one of the most effective ways of getting your message across to a large audience.              


This one-day programme will give participants a framework to understand how to navigate the mainstream media. Delegates will gain practical experience of preparing for and handling broadcast interviews, including those caused by crises. At the end of the day you will communicate with more authority and personal credibility, be able to pitch your message at the right level and achieve a more successful outcome. It’s not just about ‘how to’ training but gaining confidence.

What to expect:

  • Dynamic practical interview sessions that reproduce the real experience.
  • Personal coaching on style and approach.
  • Immediate, honest, constructive feedback to help you do it better next time.
  • Group review & analysis – learn from each other.
  • Creative focus on what you really want/need to get across.
  • Reassurance, that you understand the potential tricks and traps and how to avoid them.

Who should attend?
The programme is aimed at senior leaders and non-executive directors in BSA member firms.  
No previous media experience is necessary.    

Due to the nature of the training places are limited to a maximum of 5 people per course. Places are allocated on a first-come, first-served basis. Further dates can be arranged (subject to demand).

(Registration closes at 17:00 on Friday, 20 June 2025).
Cancellation policy

Event Summary

You may also be interested in...

BSA Card
  • BSA.IndustryResponse Industry Response
  • Conduct Risk & Regulation

FOS/FCA CP25/22: Modernising the Redress System

BSA response to the FOS/FCA consultation

BSA Card
  • BSA.IndustryResponse Industry Response
  • Conduct Risk & Regulation

HM Treasury consultation - FS Sector Strategy: Review of the Financial Ombudsman Service

BSA response to HM Treasury's consultation

BSA Card
  • BSA.IndustryResponse Industry Response
  • Conduct Risk & Regulation

Financial Ombudsman consultation: Evolving our funding model

BSA response to the FOS consultation

BSA Card
  • BSA.Event Event
  • Conduct Risk & Regulation

Secretaries seminar

The role of a society secretary can be very broad. Beyond the core duties of preparing for board meetings and AGM and minute taking, secretaries are i...

BSA Card
  • BSA.PressRelease Press Release
  • Mortgages & Housing

MHCLG consults on Home buying and selling reform

BSA comments on the MHCLG's consultation.

BSA Card
  • BSA.IndustryResponse Industry Response
  • Conduct Risk & Regulation

Review of the Senior Managers & Certification Regime

BSA response to PRA CP18/25

BSA Card
  • BSA.IndustryResponse Industry Response
  • Conduct Risk & Regulation

Senior Managers & Certification Regime Review

BSA response to FCA CP25/21

BSA Card
  • BSA.PressRelease Press Release
  • Savings

UK faces financial wellbeing crisis

New research by the Building Societies Association (BSA), as part of UK Savings Week, reveals the ongoing cost-of-living pressures are not just hittin...

BSA Card
  • BSA.Event Event
  • Prudential Regulation

An introduction to treasury management

Due to popular demand, we now offer three tiers of treasury management training for BSA Members, Associates and Non-members. The courses will be repea...