The reputation of your society/credit union is one of your major business assets. Particularly in a crisis, the way that you handle the media can make the difference between enhancing your organisation’s reputation and losing it. In the good times, communicating with the media is still one of the most effective ways of getting your message across to a large audience.              

This one-day programme will give participants a framework to understand how to navigate the mainstream media. Delegates will gain practical experience of preparing for and handling broadcast interviews, including those caused by crises. At the end of the day you will communicate with more authority and personal credibility, be able to pitch your message at the right level and achieve a more successful outcome. It’s not just about ‘how to’ training but gaining confidence.

What to expect:

• Dynamic practical interview sessions that reproduce the real experience.
• Personal coaching on style and approach.
• Immediate, honest, constructive feedback to help you do it better next time.
• Group review & analysis – learn from each other.
• Creative focus on what you really want/need to get across.
• Reassurance, that you understand the potential tricks and traps and how to avoid them.

Who should attend?
The programme is aimed at senior leaders and non-executive directors in BSA member firms.  
No previous media experience is necessary.    

Due to the nature of the training places are limited to a maximum of 5 people per course. Places are allocated on a first-come, first-served basis. Further dates can be arranged (subject to demand).

(Registration closes at 17:00 on Thursday, 28 August 2025).
Cancellation policy

"Extremely valuable day.  Taken fully outside my comfort zone and that was beneficial.  Has transformed the way I will approach press, radio and interviews going forward."

"I learned a lot!  It’s totally outside of my experience so was a massively useful day."

"Tom was great!"

"Very valuable.  Good balance of teaching and then time to practice.  Very balanced and actionable feedback during the process."

(Delegate feedback from our July 2025 course)