The BSA commissioned research to examine what causes people in seemingly similar situations to come to different savings decision.

“I can’t afford to” is a phrase often used when people are asked why they don’t save; but why do some people save more and others save less, even though they are in similar situations? The report below shows that one of the biggest barriers to saving isn’t how much money you have, but the way you think about it.

The Individual’s Saving Decision¹ reveals that almost a third (30%) of those people who do not save at the moment say absolutely nothing could persuade them to save. Whilst some of these people really will not be able to save, many others can but have chosen not to.

Read the full report here.