Guest blog: Are you ready for a green recovery?

First published in the Autumn edition of Society Matters magazine, by Peter Toole, Strategic Relationships Director, Paragon Customer Communications

First published in the Autumn edition of Society Matters magazine, by Peter Toole, Strategic Relationships Director, Paragon Customer Communications

As member expectations continue to rise and regulatory pressures around green practices burgeon, sustainability could prove a key differentiator for building societies seeking to attract and retain new members and respect the values of existing ones.  But how do institutions now have a distinct opportunity to lead the way on green finance?

Organisations are under increasing pressure to play a more active and visible role in helping combat climate change, arguably none more so than a financial services industry rife with 'greenwashing'[1] and overshadowed by inconsistent measurement of emissions.
 
Keen to be viewed more positively than some of the large global banks – with the amount of CO2 production financed by Britain’s banks and asset managers nearly double the UK’s annual carbon emissions[2] – building societies are making a concerted effort to drive better sustainability strategies.
 
However, given the scale of the mountain to climb, understanding how to improve their sustainability performance remains a universal challenge. So how can institutions get ready for a green recovery?

Measuring emissions

The European Union’s Sustainable Finance Disclosure Regulation, which came into effect earlier in 2021, marked a major milestone for the industry. While not adopted in the UK post-Brexit, it was the catalyst for the UK Government to vow to establish its own domestic green taxonomy and ESG disclosure regime, central to which would be ensuring firms are accurate about their commitments to sustainability pledges.
 
Faced with the prospect of having to provide members with ESG-related information on the provision of their services and financial products, monitoring carbon emissions has become an integral pillar of sustainability.
 
If building societies are able to monitor all aspects of their businesses’ carbon footprint, including Scope 1, 2, and arguably most importantly Scope 3 ‘financed emissions’, they have a clear opportunity to stay relevant, make a major ethical play and leverage sustainability to attract new members.
 
Particularly as global banks come under fire for their continued financial support of fossil fuel companies[3], building societies can differentiate themselves and effectively communicate how they are doing so to potential members.

Lessening the financial risk

Of course, monitoring their carbon footprint is not simply about differentiating themselves from the competition, and doing the right thing for the environment. Rather, it is about mitigating the risk of doing nothing and the associated reputational and financial implications, as regulators become more intense in their approach
to addressing pollution.
 
The lack of an industry standard for measuring carbon emissions on everything from communications to scope 1, 2 and 3 financed emissions has proven somewhat of a stumbling block for many financial institutions.  While a lack of ownership of sustainability strategies has proven a difficult hurdle to overcome for a number of building societies, especially when competing with large financial institutions who have the luxury of dedicated heads of sustainability.
 
However both remain central themes of sustainability, and ones which building societies must get a handle on in order to differentiate themselves.

A valued partner

In an era when sustainability is critical to building societies, having the support of an expert partner committed to assessing and improving the sustainability footprint throughout the lifecycle of business operations, can be fundamental to success. This should touch every part of the business from sound due diligence in the supply chain, ethical business practices, staff satisfaction and retention, efficient production, facilities management and effective relationships with all stakeholders.
 
For more information, please visit www.paragon-cc.com/en-gb/sustainability
 

 

You may also be interested in...

BSA Card
  • BSA.PressRelease Press Release
  • Mortgages & Housing

Building society sector grows as two banks are mutualised

Building societies and mutual-owned banks remain the driving force in the mortgage market whilst continuing to offer competitive savings rates.

BSA Card
  • BSA.PressRelease Press Release
  • Mortgages & Housing

Disappointment for first-time buyers as Bank Rate remains at 4.25%

BSA comments on the MPC's decision to hold the Bank Rate at 4.25%

BSA Card
  • BSA.Event Event
  • Financial Crime

Financial crime prevention seminar

This full-day event in Leeds provides BSA members with expert briefings on current key risk areas in financial crime to help them review and focus the...

BSA Card
  • BSA.PressRelease Press Release
  • Mortgages & Housing

BSA welcomes changes that help to level the playing field between building societies and banks

The Building Societies Act 1986 (Amendment Bill) successfully passed its legislative stages as part of wash up today.

BSA Card
  • BSA.PressRelease Press Release

With a third of people relying on their savings to get by, UK Savings Week aims to help those who can get into a better savings habit

The inaugural UK Savings Week runs 26 September to 2 October 2022

BSA Card
  • BSA.PressRelease Press Release

The beauty of simplicity in a complex world

Speaking on the first day of the Building Societies 2023 Annual Conference at the ACC in Liverpool, BSA Chief Executive, Robin Fieth, talked about the...

BSA Card
  • BSA.PressRelease Press Release
  • People

Debbie Enever to join the Building Societies Association as Head of External Affairs

Debbie will join the organisation on 1 September 2023. 

BSA Card
  • BSA.PressRelease Press Release
  • Thought leadership

A partnership to put mutual and co-operative businesses at the centre of the new Government's plans for growth

Mutual trade bodies Co-operatives UK, The Association of Financial Mutuals, the Building Societies Association and ABCUL, have written to Sir Keir Sta...

BSA Card
  • BSA.Event Event
  • People

Women's Leadership Programme - "The Becoming Journey®"

Taking place between 12 Sept. - 3 Dec. 2025