Guest blog: Our purpose drives us to help first time buyers in innovative ways

Guest blog from Matt Bartle, Director of Products, Leeds Building Society. 

Leeds Building Society is launching innovative partnerships and products to break down barriers to home ownership. One such partnership is with Experian, enabling aspiring homeowners to connect to its free Experian Boost service.

Aspiring first time buyers faced challenges in 2023 incomparable to earlier generations. It was one of the hardest years to buy a home since Leeds Building Society’s founding year in 1875 - and no surprise that mortgage lending fell by 23% according to UK Finance, or that the number of first time buyers fell to the lowest levels in a decade.

In the face of tough conditions our Society’s purpose - putting home ownership within reach of more people, generation after generation – drives us to help first time buyers in innovative ways. We concentrated our support on the needs of aspiring homeowners and helped nearly 18,000 first time buyers to get on the housing ladder last year. We’re doing what we can: more than half of our new mortgages went to first time buyers, an increase from one in three in 2022. 

We did this by continuing our market leading position in shared ownership mortgages and by launching innovative partnerships and products designed to help break down barriers which prevent home ownership, such as Home Deposit Saver and by becoming the first UK mortgage provider to partner with Experian and connect to its free Experian Boost service. 

Launched last May, aspiring homeowners can improve their chances of getting on the housing ladder through Experian Boost thanks to extra evidence of their financial history being factored into mortgage checks. 

Since then we’ve been able to offer a mortgage to nearly fifty customers who would not have been able to without Experian Boost

Regular debit payments, such as council tax and subscriptions such as Netflix, contribute to credit scores and can be factored into mortgage applications. This particularly helps younger borrowers, first time buyers, and anyone on lower incomes who face the toughest challenge to prove their ability to repay. Often through no fault of their own, these groups can struggle to build a good credit score because they need to spend most of their earnings on rent and other regular payments. 

Experian Boost uses open banking to link the borrower’s current account payments to their credit score, which is then connected to the Society’s lending systems. Open banking allows consumers (who have given explicit consent) to share their bank transactions conveniently and safely with FCA authorised third parties using APIs – or Application Programme Interfaces – which allow banks and other companies to securely share this data between their organisations. 

Greater adoption of open banking will make it possible for lenders to further innovate and support first-time buyers. Empowering more lenders to develop innovative new lending solutions, quickly and simply using ‘legitimate interest’ capabilities to broaden access to open banking data, would level the playing field for lenders without access to current account data.

Leeds Building Society has led on new and innovative ways to help underserved first time buyers, partnering with Experian and by developing tailored mortgage solutions for those with small deposits who ordinarily would not qualify for a standard mortgage. We are further working to consider how a record of monthly rental payment could also contribute positively to our decisions.

With improved access to the same range of data that larger lenders already benefit through their own customer data, Leeds Building Society and other equivalent lenders would be empowered to make more tailored decisions and support a wider range of underserved groups currently locked out of home ownership.

Find out more: www.leedsbuildingsociety.co.uk/knowledge-base/home-buyers

This article was first published in Society Matters magazine.

You may also be interested in...

BSA Card
  • BSA.IndustryResponse Industry Response
  • Prudential Regulation

BSA responds to CP10/25

The BSA responds to the PRA's consultation CP10/25 on managing climate-related risks

BSA Card
  • BSA.Event Event
  • Prudential Regulation

Risk appetite training for credit unions

With increasing regulatory focus on the safety and soundness of Credit Unions, it is crucial that you understand the regulator’s risk appetite expecta...

BSA Card
  • BSA.Event Event
  • Prudential Regulation

An introduction to treasury management

Due to popular demand, we now offer three tiers of treasury management training for BSA Members, Associates and Non-members. The courses will be repea...

BSA Card
  • BSA.Event Event
  • Mortgages & Housing

Annual meet-up for mortgage professionals

The 2025 Annual Mortgage Meet-up will be taking place in London on Thursday 25th September. Exploring some of the biggest issues shaping the futu...

BSA Card
  • BSA.PressRelease Press Release
  • Savings

Cash ISA Transfer Performance H1 2025

Collectively, the industry can report that 89 per cent of cash ISA transfers were completed within this timeframe between 1 January 2025 and 30 June 2025.

BSA Card
  • BSA.PressRelease Press Release
  • Mortgages & Housing

Generation Stuck: Majority of 25-44 year old renters thought they would own a home by now

New BSA research finds that a huge proportion of would-be first-time buyers have been unable to fulfil their dream of homeownership in the timeframe t...

BSA Card
  • BSA.Newsbite_1 Society Matters
  • Thought leadership

The future is mutual if we want it to be

Featuring many of the brilliant speakers from the Building Societies Conference, with plenty to inspire, challenge, and empower.