Media training for senior executives

16 June 2022

This will be a face-to-face course at the BSA offices in London.

The reputation of your society is one of your major business assets. Particularly in a crisis, the way that you handle the media can make the difference between enhancing your society’s reputation and losing it. In the good times, communicating with the media is still one of the most effective ways of getting your message across to a large audience. 

This one-day programme will give participants a framework to understand how to navigate the mainstream media. Delegates will gain practical experience of preparing for and handling broadcast interviews, including those caused by crises. At the end of the day you will communicate with more authority and personal credibility, be able to pitch your message at the right level and achieve a more successful outcome. It’s not just about 'how to' training but gaining confidence.

The programme is aimed at senior leaders and non-executive directors in BSA member firms.  No previous media experience is necessary. 



BSA offices, London WC2

£875 per person (VAT exempt) - BSA Members & Associates only.

This course is fully booked - please email if you'd like to be on the waiting list for this date. Alternatively, the course will be repeated on Tuesday 28th June - further details can be found here.

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