• calender-icon Event
  • Posted: 24 Jan 2025

BSA Marketing Symposium: Digital marketing and AI for marketeers

19
Mar
2025

  • Calender-Icon Time: 18:00 - 20:00
  • Location-Icon Location: London
  • Admin-Icon Organised By: BSA Events
  • Currency-Icon Free to attend (BSA Members only)

The BSA Marketing Symposium is a series of two-hour quarterly in-person events held at the BSA’s offices in London. Bringing key marketing topics to life for attendees we will introduce a range of experts, successful user cases and practical exercises, where marketers can meet like-minded professionals to share their experience and knowledge.


The first event in the series took place on Wednesday, 19th March in London. In this highly practical session, award winning author, speaker and podcaster, Daniel Rowles, outlined the latest trends, tools and techniques in digital marketing. Attendees left with a range of tools and techniques that can be used straightaway, as well as a range of resources to help your digital marketing efforts.

Content included:

  • Latest trends in digital marketing
  • Generative AI prompts and tools
  • Search and Social Media update
  • Measurement and analytics

You can view the slides here and the recording of the session and additional links below:

Target Internet Digital Marketing Toolkit

Target Internet Digital Marketing Podcast

Target Internet The Marketing Download Newsletter

Marketing Symposium - future events

Who should attend?
If you are looking to improve your marketing skills, or simply learn more about the latest marketing trends, tools, and techniques, then these events are for you, you can expect:

  • To receive practical user cases and insights into successful marketing activities.
  • Hear from experts in their fields on a range of different marketing topics.
  • Meet like-minded professionals to share experience and knowledge.
  • Gather insights and take away ideas, tools, and contacts to improve your marketing.

When are they?
To be held once a quarter at the BSA offices in London:

  • Q1 2025 - AI and Digital Marketing (19 March - arrival from 17:30)
  • Q2 2025 - Brand and Purpose Marketing (Date and time TBC)
  • Q3 2025 - Insight and research (Date and time TBC)
  • Q4 2025 - Commercial marketing (Date and time TBC)

How much do they cost?
These events are free to attend - open to BSA members only

Who can attend?
Anyone can attend but the events have been designed for those working in marketing looking to improve and enhance their knowledge.  You could be starting out in your career, wanting to enter marketing, or looking to brush up or enhance your skills and knowledge.

Event Summary

You may also be interested in...

BSA Card
  • BSA.Event Event
  • People

Women's Leadership Programme - "The Becoming Journey®"

Taking place between 12 September - 3 December 2025

BSA Card
  • BSA.Event Event
  • Financial Crime

Financial crime prevention seminar

This full-day event in Leeds provides BSA members with expert briefings on current key risk areas in financial crime to help them review and focus the...

BSA Card
  • BSA.Event Event
  • Prudential Regulation

Updates to SS3/19: Changes for banks, building societies and insurers

A free webinar hosted by BSA Associate Forvis Mazars Join our webinar covering everything you need to consider following the release of the first c...

BSA Card
  • BSA.PressRelease Press Release
  • Prudential Regulation

PRA consultation paper proposes the retirement of the Building Societies Sourcebook

The BSA supports the PRA consulting on this important topic

BSA Card
  • BSA.PressRelease Press Release
  • Mortgages & Housing

Bank Rate cut is welcome but more needs to be done to help aspiring first-time buyers

Even though rates are slowly reducing, many first-time buyers will still struggle to achieve homeownership due to the double affordability challenge o...

BSA Card
  • BSA.IndustryPublication Research & Reports
  • Banking & Payments

Building Societies Report 2025

Whitecap Consulting, in collaboration with the Building Societies Association (BSA) and a group of key stakeholders, has published the Building Societ...

BSA Card
  • BSA.PressRelease Press Release
  • Audit & Taxation

New audit policy proposals from trade bodies aim to boost growth, investment, and competition across the UK economy

Leading trade bodies call for proportionate reforms to audit and reporting rules