A free webinar hosted by Woodhurst

As generative AI moves from experimentation into the mainstream, financial institutions are faced with a critical question: can this technology be applied not only to drive efficiency and reduce costs, but also to meaningfully improve outcomes for customers – particularly those who are most vulnerable?

This webinar will explore the potential for banks and building societies to harness AI agents in ways that enhance customer experience and safeguard those at risk of harm. We will consider how generative AI can be designed and deployed to support individuals who may be vulnerable temporarily, situationally, or permanently, ensuring they receive the care, attention, and guidance they need.

Our speakers will examine the role of AI in helping financial institutions to better identify vulnerability, escalate concerns appropriately, and provide tailored support at moments that matter. At the same time, we will explore the inherent risks and ethical considerations, addressing how firms can balance innovation with responsibility when deploying AI in sensitive customer journeys.

Key Themes to be Discussed:

• AI for Vulnerability – How AI can help detect and respond to customer vulnerability in real time.
• Channel-Specific Considerations – The opportunities and risks of applying AI across different customer interaction points. Inclusion & Ethical Design – Building AI systems that are fair, transparent, and inclusive for all.
• Case Studies & Real-Life Experiences – Lessons learned from practical applications of AI in financial services.

Join us for this timely discussion to uncover how generative AI can be harnessed responsibly to create more inclusive, ethical, and effective customer experiences. Together, we will explore how the financial services sector can ensure that no customer is left behind in the age of AI.
 

Woodhurst is the digital modernisation partner to the Financial Services sector. We’re an independently-minded management consultancy helping financial services organisations to create and enhance digital solutions.