Guest blog: Reflections on the US Tour

Guest article by Rebecca Newman, Chief Operating Officer, Suffolk Building Society. This article appeared in the Autumn edition of Society Matters magazine.

Guest article by Rebecca Newman, Chief Operating Officer, Suffolk Building Society. This article appeared in the Autumn edition of Society Matters magazine and the US tour took place in June 2022.

We know that mutuals experience differences and similarities alike across the US and UK markets, but what better way to gain an in-depth insight than visiting for yourself.

I was pleased to be invited to attend the US tour to Boston, Massachusetts, in conjunction with K & L Gates, organised by the Building Societies Association to encourage the examination of external influences and to achieve a wider perspective of mutuals across the globe.

I was invited to attend, as COO of Suffolk Building Society, to discuss mutuals in the UK and Suffolk Building Society in particular. I was joined by Robin Fieth, Chief Executive of the BSA, Caroline Domanski, CEO of No1
Copperpot Credit Union, and Steven Phillips, Community Bank Programme Director at Monmouthshire Building Society.
 
Whilst in Boston, we sought to capture the key differences and similarities faced by mutuals in our different countries. Time was spent visiting other credit unions and community banks, mostly in meetings with experienced CEOs and regulators.
 
The initial round the table talk instantly revealed strikingly familiar challenges. For example, we’re all learning how to face into evolving customer behaviour, wants and needs, and how best to define mutuality and local community in a way that engages our members.
 
Following the last few challenging years and various world events, such as the pandemic, we are all facing issues related to the cost of living and inflation. In an uncertain world, we need to ensure the dependability that our members seek from us. It is a mutual concern that we all continue to deliver this key attribute.
 
Attracting and retaining talent is another big challenge faced by most modern mutuals, and in fact almost any company across the US and UK. Globally, working from home and hybrid working opportunities have influenced a movement often referred to as the ‘great resignation’ and, although mutuals have not yet been massively
affected by this, we are not immune. Although the competitor pool inevitably broadens, we must ensure that our time is invested in qualities that will positively impact our staff, and our members. At Suffolk Building Society, our ESG programme plays a vital role in this, and is also important to our staff.
 
In conversation, it became apparent to me that the US firms appeared willing to trial technological advances: drive-through ATMs are a standard customer offering and a number of organisations are starting to trial interactive tellers. In fact, ‘ the latest’ technology appeared to be a fundamental part of their business plan,
with US personnel strongly believing that they would lose members to more technologically advanced competitors if they did not ‘keep up’.
 
In the US, merger and consolidation within the sector is happening all the time! This phenomenon is not so common in the UK and this appears to be the model that the US is working towards. The US governance
structure has its differences too, with contrasting regulatory governance oversight.
 
So how can we learn from each other? Although there are similar challenges faced in both the US and the UK, it’s apparent that despite challenges such as cost and implementation, a modern mutual with advanced technology could be vital in retaining both members and employees. This is true across both countries, and from what I saw we can definitely learn something from the US when it comes to technological advances.

 

You may also be interested in...

BSA Card
  • BSA.IndustryResponse Industry Response
  • Conduct Risk & Regulation

Review of the Senior Managers & Certification Regime

BSA response to PRA CP18/25

BSA Card
  • BSA.IndustryResponse Industry Response
  • Conduct Risk & Regulation

Senior Managers & Certification Regime Review

BSA response to FCA CP25/21

BSA Card
  • BSA.PressRelease Press Release
  • Savings

UK faces financial wellbeing crisis

New research by the Building Societies Association (BSA), as part of UK Savings Week, reveals the ongoing cost-of-living pressures are not just hittin...

BSA Card
  • BSA.Event Event
  • Prudential Regulation

An introduction to treasury management

Due to popular demand, we now offer three tiers of treasury management training for BSA Members, Associates and Non-members. The courses will be repea...

BSA Card
  • BSA.IndustryResponse Industry Response
  • Prudential Regulation

BSA responds to HMT consultation on Basel 3.1 timing and covered bonds

BSA responds to HMT consultation on covered bonds

BSA Card
  • BSA.Event Event
  • Prudential Regulation

Preparing for successful regulatory visits

Two half-days on 28 & 29 January 2026

BSA Card
  • BSA.IndustryPublication Research & Reports
  • Savings

Understanding the role of savings in building longer-term financial security

A research report from the Personal Finance Research Centre, University of Bristol.

BSA Card
  • BSA.IndustryPublication Research & Reports
  • Savings

Understanding the role of savings in promoting positive wellbeing

A research report from the Personal Finance Research Centre (PFRC), University of Bristol