Building societies continue to provide market leading customer service and support their communities during Covid-19 pandemic

Independent research carried out online by YouGov on behalf of the Building Societies Association in January shows that customers of building societies continued to receive market leading customer service throughout the pandemic.

Independent research carried out online by YouGov on behalf of the Building Societies Association in January shows that customers of building societies continued to receive market leading customer service throughout the pandemic. The results are more or less unchanged compared to the previous results in July 2020, which demonstrates that building societies have been able to maintain this high level of service despite the challenging conditions imposed on them due to the pandemic.

Across all seven areas, building societies outperformed banks and other financial service providers. The results show some significant differences between how building society customers view their provider compared to how bank customers do.

84% of building society customers said they would recommend their provider to friends and family, compared to just 71% of customers of banks or other providers. This is a 13 percentage point difference.

More than 4 in 5 (81%) of building society customers said they can trust their provider to act in their best interest, compared to just 69% of customers of banks and other providers – a 12 percentage point difference.

Customers were also asked if they agreed that their provider is an important part of the community in which it operates. Nearly three quarters (72%) of building society customers agreed, compared to just over half (51%) of bank customers.

Notes

Results are calculated by the BSA and excludes those who said ‘don’t know.’ Based on 400 building society customers and 1,300 customers of other financial service providers.

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2059 adults. Fieldwork was undertaken between 8th - 11th January 2021. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

You may also be interested in...

BSA Card
  • BSA.Event Event
  • Mortgages & Housing

Shaping the Future of the Mortgage Market: Insights on DP25/2

Join PwC and the Building Societies Association for a timely discussion on the FCA’s recent Future of the Mortgage Market discussion paper (DP25/2). ...

BSA Card
  • BSA.IndustryResponse Industry Response
  • Conduct Risk & Regulation

BSA responds to FCA CP25/17 - Targeted Support

The BSA welcomes the opportunity to respond to this consultation, which gives a use case of consumers with significant savings held in cash, and some ...

BSA Card
  • BSA.Event Event
  • Audit & Taxation

What Labour’s Autumn 2025 Budget means for financial services

A free webinar hosted by BSA Associate, MHA With Chancellor Rachel Reeves set to unveil Labour’s Autumn 2025 Budget by early November, this promise...

BSA Card
  • BSA.Event Event
  • Audit & Taxation

HMRC 3rd party data reporting requirements

A free webinar hosted by BSA Associate, PwC We will provide an update on the 3rd party data consultation that was announced in the Spring Statement...

BSA Card
  • BSA.Event Event
  • Audit & Taxation

Risk, regulatory, audit and accounting seminar

After a successful in-person event in 2024, and responding to delegate feedback, this year's annual update will once again take place in Birmingham. ...

BSA Card
  • BSA.Event Event
  • Mortgages & Housing

Annual meet-up for mortgage professionals

The 2025 Annual Mortgage Meet-up will be taking place in London on Thursday 25th September. Exploring some of the biggest issues shaping the futu...