Optimism in the housing market returns

The latest Property Tracker survey from the Building Societies Association, reveals a surge in consumer confidence in the housing market following the Budget earlier this month.

The latest Property Tracker survey from the Building Societies Association, reveals a surge in consumer confidence in the housing market following the Budget earlier this month.

  • Over a third of people (37%) agree now is a good time to buy a property in the UK, compared to 27% in December, with just 17% disagreeing that now is a good time to buy, down from 23% in December.
  • There is growing expectation that house prices will rise, with 39% of people anticipating an increase over the next 12 months, a big jump from 25% three months ago.
  • 40% or people said the mortgage guarantee scheme, announced in the Budget, has made them feel more positive about buying a property in the UK.
  • The extension to the stamp duty holiday has led to 40% of people feeling more positive about buying a property, with the furlough extension building confidence in buying a property for a third of people (33%).

Perceived barriers to buying a property

In the midst of the Covid pandemic, lack of job security has been perceived as the biggest barrier to buying property and it remains so at 59%, however it is steadily declining as a reason for not purchasing (Dec 2020 - 65%; Sept 2020 - 68%).

Regional Variations

Increased optimism in the housing market can be seen, however the level of confidence differs by region:

  • In Wales, almost half (48%) of the people are expecting house prices to rise in the next 12 months, compared to a third (33%) in London and the East Midlands.
  • Almost half (45%) the people In the North East think now is a good time to buy a property, with less than a third (29%) agreeing in Scotland.
  • Lack of job security as a barrier to buying a property at 59% belies a north / south divide, with 65% in Yorkshire and Humberside citing this as a barrier, compared to just half (50%) of those in London.

The full report can be downloaded here

Notes

All figures, unless otherwise stated, are from YouGov Plc.

  • March research - Total sample size was 2158 adults. Fieldwork was undertaken between 8th - 9th March 2021.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
  • November research - Total sample size was 2026 adults. Fieldwork was undertaken between 27th - 30th November 2020.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

You may also be interested in...

BSA Card
  • BSA.PressRelease Press Release
  • Mortgages & Housing

Joint Industry Statement on Cladding

The joint industry statement on cladding has been updated to address the use of EWS1 forms over five years old and scenarios where forms may be signed...

BSA Card
  • BSA.PressRelease Press Release
  • Mortgages & Housing

Consumer confidence in the housing market declines

Just 17% of people agree now is a good time to buy a property, a decline from 20% just three months ago.

BSA Card
  • BSA.Event Event
  • Mortgages & Housing

AI-Powered Digital Transformation for Building Societies Webinar

AI isn’t just an upgrade for building societies—it’s the foundation for staying competitive. In this exclusive webinar, we’ll explore how Gen AI is re...

BSA Card
  • BSA.PressRelease Press Release
  • Thought leadership

Mutuals Group urges action to realise huge growth and social dividend from Labour’s ‘doubling’ ambition

New Independent Report shows removing financial barriers will unlock growth for mutuals and deliver on Labour’s Manifesto

BSA Card
  • BSA.Newsbite_1 Society Matters
  • Mortgages & Housing

A steadfast purpose helping to drive our collective future

Celebrating the history of building societies and the potential for growth of the mutual sector. 

BSA Card
  • BSA.IndustryResponse Industry Response
  • Mortgages & Housing

Reforming the Energy Performance of Buildings Regime

The BSA responded to the government’s consultation on reforms to the Energy Performance of Buildings regime. The consultation sought input on changes ...

BSA Card
  • BSA.IndustryResponse Industry Response
  • Conduct Risk & Regulation

BSA response to PRA CP17/24 and FCA CP24/28 on operational resilience: operational incident and outsourcing and third party reporting

The BSA has issued a combined response to PRA CP17/24 Operational resilience: Operational incident and outsourcing and third party reporting and FCA C...